CASE STUDIES |
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Ritz Carlton
A study in process improvement and performance related maintenance requirements resulted in a three fold increase in performance and time savings. Job satisfaction also measurably increased as a result of the inclusion of the employees as a key part of the identification process within the project.
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| Proplan Dog Food
Challenging Research with the purchaser, as well as the end consumer of the product resulted in substantial increases in market share in new geographical segments. |
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Pfiser/Valleylab
An extensive product development project identified two specific attributes defined by the customers that were not being addressed by the company. These two specific attributes were two of over 150 uncovered and represented two of the top ten performance attributes the product/company would be rated on in future years.
The attributes were identified through advanced research techniques, quantified and brought to the attention of the board. They were subsequently addressed with an appropriate level of resources and went on to make a significant contribution to the improvement of future product offerings. |
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| Motorola -
Two Way Radios
C4 Planning's proprietary software and development processes were deployed within Motorola's existing product lines and technologies.
During this process, discovery of a new market segment for Motorola's Radio Products Division occurred.
The Talk-About, two-way Radios and related market share for personal two-way communication devices, are now one of Motorola's core offerings. | |
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KC Paper Towels
Advanced Qualitative Research and human factors analysis resulted in a greatly improved product offering and more streamlined delivery system
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Hewlett-Packard
Development processes were deployed within HP's existing CDRW product lines and technologies.
Process Based Research Techniques and Analytical Applications resulted in a quantifiable increase in the delivery of improved customer benefits through improved solution delivery. This resulted in a significant increase in sales in the span of one product generation.
Research has shown most next generation products and services deliver a maximum of 5-10% improvement in measurable customer related attributes. During this project HP quantified an improvement of over 55% and experienced a significant increase in sales that resulted in the hiring of additional employees during the period directly related to new solution integration. |
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